Siri Melin joins Vialumina as its first CXO and will be responsible for brand, design, marketing and communications in order to strengthen Vialumina’s position.

“We are at an exciting point where our positioning efforts are more important than ever, hence the prioritization of this role as one of the first additions to the Vialumina management team”, says Pontus Frohde, CEO at Vialumina. “Siri Melin has an exciting background within B2B technology marketing, innovation management and navigating complexity which we are certain will be of great benefit to our journey ahead”.

“Honk if you’re ready”, Siri Melin comments, in regards to her new role.